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Web Directory Submission

Most Internet marketers agree that submitting your website to the top 300 - 500 directories is a good first step. This will not result in a lot of direct traffic, however it will give you a good foundation of one-way back links. Also, search engines find websites by searching through the directories.
Here are a few things to remember about directory submission:

  • While most directories offer free submission, some of those with high page rank charge a submission fee. You'll need to decide whether or not to submit to paid sites when preparing your marketing budget.

  • It will take several weeks for many of the directories to approve your submissions, but since search engines like to see websites develop links slowly and naturally, this is actually a good thing.

  • When filling out directory submission forms it's very important to provide a detailed, keyword-rich description as well as plenty of long-tail, targeted keywords.   Also, your title needs to contain a keyword. For instance, if I were submitting Product Launch Dashboard to directories, I would need to use another keyword in the title.  In the example below I've used a long-tail keyword at the beginning of my title. This is the main keyword because this is an actual keyword people use in searches. I'm still using my product's name in the title, but it's at the end because I'm branding my product with this title, it's not a common keyword used in searches (yet). This title is more "clickable" also because it states a benefit.

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    Web Directory Submission

    Most Internet marketers agree that submitting your website to the top 300 - 500 directories is a good first step. This will not result in a lot of direct traffic, however it will give you a good foundation of one-way back links. Read more...

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