Solo Ezine Advertising

Ezines offer a highly targeted and effective advertising opportunity. Some Ezines offer free listings, other more popular Ezines charge a fee based on ad size. Two of the most important things to keep in mind when advertising with Ezines are:

Don't Advertise On the Wrong Ezines - One way to ensure that this doesn't happen is to subscribe to the Ezines you're wanting to advertise in and examine their previous issues to ensure they're going to be a good targeted source for your ads.

Don't Advertise in Ezines With Little Content - Stay clear of Ezines that have 90% ads and 10% content. Ezines with a lot of ads, but little content do not have anything valuable to offer the public and are most likely dormant.

Here are a few Ezine advertising tips:

Check Out Advertising Rates - This is a no-brainer, but if your find an Ezine that you want to advertise in, ask the publishers about the Ezine's reported response rate from advertisers and if they offer a satisfaction guarantee.

Ask Publishers Specific Questions - Before purchasing an ad, ask the Ezine's publisher questions that will provide you with information you want to know (e.g. type of ads they accept, feedback from current and past advertisers, info about special offers, etc.).

 

Examine the Ads On Ezines Carefully - Look at the type and frequency of the ads running to see if ads are well-written and repeated. If so, then you can assume they are producing results.

 

Learn How to Write Killer Ads - Examine how repeated ads on popular, paid Ezines are written. If you see long-running ads, then you can rest assured that these advertisers know how to write good Ezine ads. Studying the format and wording of these ads is the best way to learn how to write your own ads.

 

Test, Test, Test - Once you've written your ad, test it by advertising in free and lower-priced Ezines first, then move on to the more expensive and popular ones. It's also a good idea to test two or three different ad formats.

 

Although Ezines are an effective advertising vehicle, you can waste a lot of money quick if you don't know what you're doing, so be sure to apply the above tips.

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